1. Explain the Concept and Define Marketing
2. Describe How Businesses Creating Value with Marketing
3. Define Target Markets to students
- Total Market Approach - show examples of products from websites
- Market Segmentation - explain and have students demonstrate each
a. Demographics
b. Geographic
c. Psychographic
d. Behavioristic
4. Marketing Mix - play video song of the Marketing Mix
- Product
- Price
- Place
- Promotion
5. Describe Marketing Research
- Defining your total market
a. Primary Data - Activity: Students generate a short survey and survey each other AND Compile the data using a spreadsheet to show the results.
- Data from each student will be compiled using ZOHO Sheets and shown below in the spreadsheet of the results of customer age and customer income
- The second spreadsheet is compiled data on the average rating of the product.
b. Secondary Data - use internet and show websites freedemographics.com and census.gov
c. Online Marketing Data - show example of googling info
6. Environmental Influences
- Identify environmental influences and perform an industry analysis
a. Political and Legal Forces
b. Social Forces
c. Competitive and Economic Forces
d. Technological Forces
2. Describe How Businesses Creating Value with Marketing
3. Define Target Markets to students
- Total Market Approach - show examples of products from websites
- Market Segmentation - explain and have students demonstrate each
a. Demographics
b. Geographic
c. Psychographic
d. Behavioristic
4. Marketing Mix - play video song of the Marketing Mix
- Product
- Price
- Place
- Promotion
5. Describe Marketing Research
- Defining your total market
a. Primary Data - Activity: Students generate a short survey and survey each other AND Compile the data using a spreadsheet to show the results.
- Data from each student will be compiled using ZOHO Sheets and shown below in the spreadsheet of the results of customer age and customer income
- The second spreadsheet is compiled data on the average rating of the product.
b. Secondary Data - use internet and show websites freedemographics.com and census.gov
c. Online Marketing Data - show example of googling info
6. Environmental Influences
- Identify environmental influences and perform an industry analysis
a. Political and Legal Forces
b. Social Forces
c. Competitive and Economic Forces
d. Technological Forces
https://public.sheet.zoho.com/public/dlefortmiller/customer-s-age-for-demographics?mode=html