BUS 115 Lesson Plan 2 of Unit Plan 1
Denise Lefort
Lesson Plan 2: Dimensions of Marketing Strategy (Chapter 12)
Hours: 3 (2 classes)
Rationale: To teach students about the role of the product and how to develop products as well as how to define price and specify promotion and its strategies. To understand the distribution strategy and marketing channels.
Instructional Objectives:
· Describe types of products and how they are developed and classified
· Define the various pricing strategies
· Identify the promotional mix and how to develop a promotional strategy
· Define the distribution channels
Goals:
· Students will identify their specifics of their product or service
· Students will develop and define their pricing strategy
· Students will develop a promotional strategy for their product or service
· Students will understand the distribution channels and identify theirs for their business
Materials:
- Computer
- Laptops
- Power Point and Handouts
- Article on Promotion
- Advertising Video link
- Candy
Instructional Procedure:
1. Describe different classes of products (Power Point and lecture)
a. Convenience b. Shopping c. Exclusive
2. Describe How Products are Produced (Power Point and Lecture)
a. Idea Development b. New Idea Screening c. Business Analysis
d. Product Development e. Test Marketing f. Commercialization
3. Pricing Strategies (Students will research using internet and laptops and common products for examples)
4. Promotional Mix (Watch Video of Advertisements and discuss article on promotion for businesses)
5. Distributions (Demonstrate using candy and students pass to different channels in class)
Assignments:
1. Chapter 12 Homework (following this plan)
2. Quiz
Assessment:
1. Chapter 12 Homework
2. Quiz
3. Discussion and contribution in Class on prices and advertisements and distribution
Reflection and Self Evaluation
Rationale: To teach students about the role of the product and how to develop products as well as how to define price and specify promotion and its strategies. To understand the distribution strategy and marketing channels.
Instructional Objectives:
· Describe types of products and how they are developed and classified
· Define the various pricing strategies
· Identify the promotional mix and how to develop a promotional strategy
· Define the distribution channels
Goals:
· Students will identify their specifics of their product or service
· Students will develop and define their pricing strategy
· Students will develop a promotional strategy for their product or service
· Students will understand the distribution channels and identify theirs for their business
Materials:
- Computer
- Laptops
- Power Point and Handouts
- Article on Promotion
- Advertising Video link
- Candy
Instructional Procedure:
1. Describe different classes of products (Power Point and lecture)
a. Convenience b. Shopping c. Exclusive
2. Describe How Products are Produced (Power Point and Lecture)
a. Idea Development b. New Idea Screening c. Business Analysis
d. Product Development e. Test Marketing f. Commercialization
3. Pricing Strategies (Students will research using internet and laptops and common products for examples)
4. Promotional Mix (Watch Video of Advertisements and discuss article on promotion for businesses)
5. Distributions (Demonstrate using candy and students pass to different channels in class)
Assignments:
1. Chapter 12 Homework (following this plan)
2. Quiz
Assessment:
1. Chapter 12 Homework
2. Quiz
3. Discussion and contribution in Class on prices and advertisements and distribution
Reflection and Self Evaluation
bus_115__chapter_11_marketing.docx | |
File Size: | 14 kb |
File Type: | docx |
chap012.ppt | |
File Size: | 2243 kb |
File Type: | ppt |