Lesson Plan 3: Digial Marketing
Topic 3: Digital Marketing and Social Media and Networking (Chapter 13)
Hours: 3 (2 classes)
Rationale: Understand what digital media and marketing is and how to integrate it into the overall marketing plan for the business.
Objectives:
· Define digital media and marketing
· Identify various digital marketing and social networking strategies for business
· Show how to use digital media in the marketing strategy mix
· Identify various social media and how to integrate this into the marketing stratgey
Goals:
· Students will work together to develop ideas for digital marketing and social media
· Students will hear from or view a speaker on social media marketing
· Students will write a social marketing strategy
Hours: 3 (2 classes)
Rationale: Understand what digital media and marketing is and how to integrate it into the overall marketing plan for the business.
Objectives:
· Define digital media and marketing
· Identify various digital marketing and social networking strategies for business
· Show how to use digital media in the marketing strategy mix
· Identify various social media and how to integrate this into the marketing stratgey
Goals:
· Students will work together to develop ideas for digital marketing and social media
· Students will hear from or view a speaker on social media marketing
· Students will write a social marketing strategy